Design Has Never Been More Important
Even though traditionally design has been and continues to be in service of something’s “content”, I find it dubious that this dynamic will remain in its current balance so long as there’s something to communicate, whether it be information, stories, ideas, identities, products, or what have you.
I think the more abundant all of these things become, especially in the age of the internet, and then the age of mobile, and whichever next major platform wins next (AR, VR, even voice), that design—form in particular, meaning every single decision involved in something’s existence—is only going to matter more, not less. It will only become harder to identify which things to trust, which things we might gravitate towards, which things will have our consistent loyalty, and allegiance, and place of belonging, and source of self. There are more products today than ever before, whether tangible...
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