The Evolution of User Experience and its Role in “Winner Take All” Markets
As software continues to eat the world, many aspects of product development have been uttered endlessly to the point of non-meaning. One of these terms is UX or user experience. It’s become so prevalent and common-speak especially in pseudo-tech circles that most people identify it as simply the behavior and emotion of a user’s interaction with an application. While there’s a certain degree of truth to that, it’s scope has been limited to questions like “Is the app onboarding confusing?” and “Is the app frustrating or delightful to use?”
While these are important for sure, in my opinion, these should be some of the last questions to consider. An app, or any product, is merely a tool for something else, namely, the job it’s hired to do. You can have the most delightful onboarding experience filled with flashy animations and fluid interactions and can still come up short on the essence...