The Ultimate Adrenaline Rush


George Lois, legendary ad man, in his book Damn Good Advice (For People With Talent!):

The point about unusual ideas has to be their proximity to madness. Creativity is the ultimate adrenaline rush. If you have what you consider to be a fantastic concept, you must drive it to the precipice. If you don’t take it to the edge, you’ve chickened out. …The real challenge is knowing when to stop. When you go too far, lots of people think you’re nuts. And for all you know, they may be right. But you must take the risk.

Another good one:

Work is worship. #

Working hard and doing great work is as imperative as breathing. Creating great work warms the heart and enriches the soul. Those of us lucky enough to spend our days doing something we love, something we’re good at, are rich. If you do not work passionately (even furiously) at being the best in the world at what you do, you fail your talent, your destiny, your god.


Now read this

The “Brute Force” School of Design

I was reading Digiday’s piece on Work & Co, the digital agency started by a roster of mostly former Huge execs, and how in 2 years their 100-person 3-city shop has a 100% employee retention rate. Pretty bad-ass. Somewhere down the... Continue →