Creating a Design-Driven Organization

It turns out leadership is not a role. No one’s title is leadership. Anybody can be an advocate. Anybody can be a collaborator, be an idealist. And if you can’t impact the entire organization (also that’s a really big order for somebody), create change locally. Think about your team, start to change things just with the few people you work with every single day. Inspire the people around you. And if you have a lot of success with that team and the way its working, other people will wonder what’s going on. And you’ll tell them and hopefully things will start to change around you.

I think designers make it seem like we only empathize with the user and we only design the products, the graphics, and the ads. We have stop doing that. We have to start treating the organization and the teams and the people we work with as user experience problems. It’s like design in real life. It’s the coolest design you’ll ever do. Conversion rate in real life is awesome! Stop the digital stuff and design everything you possibly can.“

Cap Watkins, VP Design at BuzzFeed