After The Idea, Focus On The Objective


Having ideas are the first step to constructing a perceived future. The next step? Translating that idea into an objective. #

After hashing out through the ideation process, the next step is to focus on the objective. While ideas are just abstract concepts and inferences existing in a vacuum, to make it an objective is to consider it as a desired result and figure out the pathway from start to finish.

Here is a theorized formula on targeting a particular objective:

  1. Identification & Validation. Understand what the objective is and why it’s a good and valid goal.
  2. Process formation. Outline the process required to achieve desired results
  3. Commitment & Consistency. Create a structured plan of attack on a timely basis, ideally with deadlines along the way.
  4. Execution & Persistence. Do everything necessary to make it happen.1
  5. Resilience. Don’t give up.

It’s a simplified procedure, but one that provides a guideline through the objective’s lifecycle. Also, it's not meant to be a concrete structure, but rather a continuous deployment of experiments, learnings, and reflections to better design the transition from one phase to another and create the path of least resistance.

But no matter the objective, this method can help identify why an objective is worth seeking, how to chip through it, at what times and settings must effort be dedicated to the goal, what actions are needed to achieve the desired result, and the attitude to get from plan to success.

Easier said than done, but an idea is always more powerful in the context of an objective.

Photo: Lars Plougmann

  1. Obviously within the bounds of moral and ethical character. 


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